“Which is more important in SEO: material quality or relation quality?”
The consistency of the material is more important than the quantity or quality of your backlinks. But this isn’t just from an SEO perspective; it’s from an all-channel perspective as well.
Many people would argue, but the bottom line is that if you want quality backlinks, you must have a quality experience on your website.
If you go the other way and get a lot of traffic from quality backlinks, the traffic is worthless if your website’s content does not meet the needs of the visitors.
Backlinks are significant since they help many search engines establish trust and authority.
Since they come from topically applicable outlets such as mainstream newspapers, trade journals, and niche websites, quality backlinks get you new clients, followers, and leads.
But what good are backlinks if the guests leave because they had a bad experience on your website?
As a result, backlinks are less relevant than quality content (whether good or bad).
The following items are included in the content:
It is also important for all of us to note that SEO is just one component of the overall scene.
Yes, SEO drives traffic and sales, fills our email lists, and raises brand awareness.
Quality material, on the other hand, can convert PPC, influencer, partner, and social media traffic, keep your email list active, and exclude rivals from unique keywords for which backlinks cannot rate you.
Companies can never focus solely on one revenue source, like SEO.
Another factor to remember if you have to pick between the two is because if you don’t have decent material, there’s little need to have quality backlinks, because the search engines would notice.
If the search engines discover your link strategy, you will be devalued or penalised for using an abnormal link scheme.
To obtain a high-quality backlink, you must do or produce something notable and supply the website with a resource worth linking to.
And this is what the material accomplishes. It is the cornerstone that can get you conversions, readers, and, of course, high-quality backlinks.
When you have quality material, visitors will recall their previous experience and avoid you in the future.
All the traffic in the world won’t help you if you can’t turn it into leads, orders, subscriptions, or more pageviews. Bouncing visitors simply waste server resources and cost advertisers who will otherwise pay higher CPMs for the ad spaces.
As a result, quality content is much more useful than any form of backlink. I’ve also been able to rate websites based on content consistency, site layout, and external linking.
And if you go the other way and create backlinks that aren’t built on the merits of your content, that traffic would be worthless until your website’s content struggles to meet the needs of the visitors.
Priority should be given to your content, followed by the development of high-quality backlinks to it.
I hope this helps, and thank you for taking the time to learn!