The introduction of the Mobile-First Index has irreversibly altered the way Google crawls and indexes the site. This means that company owners and marketing managers must be more mobile-ready than ever before. Do you need assistance? The following is a list of the critical digital marketing strategies we use to keep our clients ahead of the competition.
Page Speed Tools
Page speed is a significant factor in Google’s Mobile-First Index; for more information, click here. These free tools analyse web pages and make recommendations about how to speed them up.
Google PageSpeed Insights Tool (Basic):
Additionally, Google Analytics users can view PageSpeed suggestions by visiting Behaviour > Site Speed > Speed Suggestions.
To conduct a Lighthouse speed audit:
- In Google Chrome, open a web page.
- To open Chrome DevTools, right-click on the page and choose ‘Inspect’.
- Select the Audits menu item.
Metrix GT (Advanced)
Want to stay a step ahead of your competitors? Try these mobile-first tools.