Build an Audience First, Then Make Products

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Do you make a product first and then build an audience, or do you build an audience first before making a product?

Too many businesses make the mistake of creating a product and then trying to find an audience for it. This is backward thinking. The key to success is building an audience first, and then finding ways to serve them with your products or services. In this blog post, we will discuss how to build an audience and what steps you need to take in order to create a successful business!

Why it’s important to build an audience before creating products

Before you can sell anything, you need people to buy it. That’s why it’s important to build an audience before creating products. If you have an audience, you have potential customers. If you have potential customers, you have a chance to make a sale. It’s as simple as that. Of course, building an audience takes time and effort. You need to find the right platform, create engaging content, and promote your work to the right people. But if you’re patient and put in the work, you’ll eventually reap the rewards. So if you’re thinking about creating a new product, make sure you’ve first built an audience of potential buyers. Otherwise, you might be selling to crickets…and nobody wants that.

How to go about building an audience

If you’re hoping to build an audience from scratch, there’s no need to reinvent the wheel—just follow these simple tips.

First, start by writing content that is interesting and engaging. If you can get people to read your work and enjoy it, they’ll be more likely to come back for more.

Second, be sure to promote your work in a variety of places. Social media is a great way to reach potential readers, so be sure to post links to your work on sites like Twitter and Facebook.

Finally, don’t be afraid to put yourself out there. Attend literary events, give readings, and participate in online discussion forums. The more people see your name, the more likely they are to become interested in your work.

So get started today and build the audience of your dreams!

What kind of content to create

The sky’s the limit when it comes to the type of content you can create, but there are a few things to keep in mind if you want to build an audience. First, your content should be interesting and engaging. If you’re writing about something boring, chances are people won’t stick around for long. Second, your content should be well-written and free of errors. Nothing turns people off more than poorly written content. Finally, your content should be original and unique. If you’re just regurgitating the same old information, people will quickly get bored. So keep these things in mind as you create content, and you’ll be well on your way to building a loyal audience.

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The importance of engagement and interaction with your audience

Once you’ve built an audience, it’s important to keep them engaged. This means regular interaction and communication. If you’re not regularly interacting with your audience, they’ll quickly become disengaged and may even stop reading your work altogether. So be sure to post new content regularly, respond to comments and questions, and participate in online discussion forums. By staying engaged with your audience, you’ll keep them coming back for more.

Monetization strategies for a product-less blog

Just because you don’t have a product to sell doesn’t mean you can’t make money from your blog. There are a number of monetization strategies you can use to generate revenue, even if you don’t have anything to sell.

Affiliate Links

One popular strategy is to use affiliate links. This involves promoting products or services on your blog and earning a commission on any sales that are generated.

Google AdSense

Another strategy is to sell advertising space on your blog. You can do this by contacting businesses directly or using a service like Google AdSense. Setting up and tweaking Google Adsense could be tricky, therefore you can leave the difficult stuff to digital agencies. Visit our Google Adsense service for more information.

Selling products or services

Finally, you can also make money by selling products and services that are related to your blog’s subject matter. For example, if you have a blog about gardening, you could sell gardening tools or provide consulting services.

So there are plenty of ways to make money from a product-less blog. Just get creative and think outside the box.

Create your own Marketing Strategy!


Building an audience should be your number one priority if you want to create a successful product. By following the tips in this post, you’ll be well on your way to building a loyal and engaged audience. So get started today and see the rewards tomorrow!

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